They represent the sixth generation of Emile Weber, a company founded 150 years ago, at a time when vehicles were still pulled by horses. Catherine Havé, Philippe Heinisch, and Emile Weber Jr will soon be the faces of a company they have known all their lives. Three paths, three personalities, one shared commitment: balancing heritage and transformation.
The story of Emile Weber has spanned generations with one constant: a family spirit that has always been guided by innovation. Founded in 1875, the Luxembourg-based company has built its reputation on strong human foundations, a genuine culture of commitment, and a long-term vision—very long-term.
Built to Last
All three serve as executive officers, forming the trio of the sixth generation. Their transition into leadership is not a sudden shift but a gradual evolution, rooted in a deep connection to the company. They grew up with the rhythm of the business, in a bond that goes beyond simple lineage. As children, they would gather in the workshops during lunch breaks, walk through the depot to the kitchen, and sometimes even take the wheel.
“We would sit on our parents’ laps and were allowed to drive a few meters—under supervision, of course, and on private property,” recalls Philippe Heinisch.
These simple yet formative memories helped shape the intimate and unique bond they share with the family business. While their future roles were not necessarily predetermined, continuing the Emile Weber story became a natural choice.
“Being part of this journey today is an immense source of pride” says Emile Weber Jr. But with history comes responsibility, as well as a clear path forward: to continue, to transform, and to pass on the legacy.
Each of the three executives has found their place within the company’s structure. Catherine Havé, deeply involved in tourism and mobility, leads a team dedicated to designing tailor-made travel experiences for the group. She emphasizes the importance of “adapting to the diverse profiles of our clients while maintaining a consistently high standard of quality.” From religious pilgrimages to festive getaways, each segment receives dedicated attention.
“We have different teams for different types of trips. That’s what allows us to be agile and relevant,” she explains.
Philippe Heinisch brings his analytical mindset and operational rigor to the company. Focused on mobility and responsible for various transportation projects, he also spearheaded the development of WebCamper—a concept launched during the pandemic that combines vehicle rental with travel experiences. The project quickly gained traction, growing from 15 to 80 vehicles.
“We discuss operational challenges every day. This constant dialogue and proximity are what drive us forward,” he adds.
“We meet regularly to address projects, current challenges, and propose ideas while ensuring continuity with the fifth generation.”
A Structured Family Collective
Beyond their individual roles, the three form a collective leadership team. Their daily routine is built on complementarity and collaboration.
“We see each other every day, discuss operational challenges across departments, and exchange perspectives,” says Catherine Havé.
To reinforce this dynamic, a Young Leaders Committee was established—a cross-functional think tank.
“We meet regularly to address projects, current challenges, and propose ideas while ensuring continuity with the fifth generation,” explains Emile Weber.
Even outside the office, discussions continue informally, sometimes extending into Sunday lunches. “This also strengthens our cohesion,” he adds.
Innovating While Honoring the Roots
The new generation is making its mark in a company undergoing transformation. The challenge is clear: embracing change without losing the company’s DNA. Digital transformation, in particular, is accelerating. The development of the Online Booking Tool—a platform for booking chauffeur-driven bus rentals—represents a major shift in customer relations. Available directly via Emile Weber’s website, it allows businesses, associations, and groups to plan their trips independently, without waiting for a manual quote. This innovation streamlines service requests and enhances responsiveness.
But innovation extends beyond the group’s traditional services. Anticipating the future of long-distance mobility, Emile Weber recently announced an investment in new travel concepts through a partnership with Twiliner—a Swiss startup revolutionizing overnight bus travel. Featuring ergonomic seats that convert into beds, these vehicles completely rethink long-distance journeys, combining comfort and energy efficiency.
“This partnership aligns with our goal of expanding our mobility offering by providing solutions tailored to evolving travel needs,” explains Philippe Heinisch.
These two projects alone illustrate the group’s philosophy: modernizing without compromising service quality or customer comfort.
“What unites us is our respect for the company’s foundations and our ambition to take it further.”
A Strategy Aligned with Industry Challenges
The digital shift reflects a broader strategy. The transportation sector is evolving rapidly, with recruitment challenges, shifting customer expectations, and the energy transition.
“Without our drivers, nothing would be possible. They are the heart of our service. We need to support, value, and provide them with solid working conditions,” says Emile Weber Jr.
As a member of the executive committee, he has played a key role in several major initiatives, including partnerships with Uber and Webtaxi, which have expanded the company’s mobility offerings with more flexible services. The company is also investing in fleet electrification, introducing fast-charging infrastructure via pantographs and gradually training teams for this transition. The recent renewal of the company’s CSR certification further reinforces this commitment—a strategy that blends responsible management, sustainable innovation, and service excellence.
Together, and backed by dedicated teams, Catherine Havé, Philippe Heinisch, and Emile Weber Jr bring the expertise, energy, and vision needed to navigate an industry in flux. Their complementary skills, pragmatic approach, and strong sense of teamwork anchor the company’s strategy in operational reality. Close to the ground and accessible, they cultivate a natural simplicity in their leadership. Their doors remain open, and this close connection with employees is a core part of Emile Weber’s identity—a tangible way to maintain the family spirit while steering the company toward new horizons.
A Model of Constant Adaptation
Beyond transportation, the group is also expanding its tourism activities. The DayTrip offerings—single-day getaways—are growing increasingly popular, particularly among young travelers seeking simple, flexible experiences.
“The advantage of buses is their flexibility. We can adjust itineraries, adapt activities, and offer personalized experiences in real time,” notes Catherine Havé.
This approach positions buses as more than just a mode of transport; they become tools for discovery.
Within this multifaceted strategy, each leader brings their unique perspective and method. The collaboration with the fifth generation remains a strength—ensuring knowledge transfer, dialogue, and stability.
“What unites us is our respect for the company’s foundations and our ambition to take it further,” affirms Philippe Heinisch.
“What drives us every day is ensuring continuity while bringing our own vision to the table.”
A Shared Vision, A Story That Continues
The future of Emile Weber is unfolding smoothly, without disruption. The transition is seamless, deliberate, and deeply rooted. The sixth generation is moving forward together—anchored in history but focused on the future.
“What drives us every day is ensuring continuity while bringing our own vision to the table,” concludes Emile Weber Jr.
This article was published in the 5th edition of Forbes Luxembourg magazine.
